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B2B Survey Specialists

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Join 25,000+

Insight Lab survey responders

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Adam Stewart

Director, Product Marketing

Genasys Inc.

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Jenny Lee

VP, Global Digital Marketing &

Boston Scientific

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Kristen Modesto

Manager, Global Digital Marketing

Thales Group

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Recognized by

Lead Generation Benchmark Survey for Marketing Leaders

1 of 8. What best describes your role in lead generation initiatives within your organization? *

I’m a key member of the decision-making panel

I’m an influencer

I’m not involved at all

2 of 8. Rate your priorities when it comes to supercharging your lead generation strategy.

a. Outbound lead generation *

Not Important

Somewhat Important

Very Important

b. Inbound lead qualification *

Not Important

Somewhat Important

Very Important

c. Lead nurturing *

Not Important

Somewhat Important

Very Important

d. Generating insights for Go To Market *

Not Important

Somewhat Important

Very Important

e. Adopting outsourced lead generation tactics *

Not Important

Somewhat Important

Very Important

3 of 8. What's your go-to source for B2B lead data? (Check all that apply)

Purchasing lists from a third-party

Industry Events/ Conferences/ Associations

Trade Journals and Magazines

Subscription to lead databases (ZoomInfo, Apollo, Seamless, ThomasNet, etc.)

Other (please specify)

4 of 8. What avenue works best for you when it comes to generating leads? *

Account Based Marketing

Digital Marketing (Google, LinkedIn, SEO, etc.)

Email Campaigns

Events (Trade Shows, Webinars, etc.)

Outbound Calling – SDR/BDR teams

Other (please specify)

5 of 8. What would you consider as your greatest challenge in Lead Generation? (Check all that apply)

My CRM data is a problem – dated

Better defining our TAM and SAM

Not generating enough leads

More qualification of leads generated by marketing campaigns/events

Other (Please specify)

6 of 8. How satisfied is your sales team with the level of qualification of leads passed to them?

Very dissatisfiedSomewhat dissatisfiedNeutralSomewhat satisfiedVery satisfied

7 of 8. Which of the following marketing activities do you currently outsource? (Check all that apply)

Webinar recruitment and follow-up

Pre/ Post event communications

Content-based campaigns

Tele-lead qualification

Lead engagement

We handle everything in-house

8 of 8. What changes do you anticipate in your lead generation strategy for the next year? *

Budget Increase

Budget decrease

Diversifying lead sources

Implementing new technology

No changes expected

Our sponsor, Response Point, has specialized in lead generation for the past 30 years. They are the supplier of choice for B2B Lead generation decision-makers from SMBs to Fortune 500 companies like Schneider Electric, HP, Pitney Bowes, and many others in Manufacturing.

Thank You - you have earned your $50 Gift card.

In addition to the gift card, we invite you to take advantage of a 20-minute discovery call with ResponsePoint to learn how you could turbocharge your Lead Generation efforts.

Eastern Time

What areas of Lead Generation would you like ResponsePoint to focus on? (The goal is to make the Discovery Call most beneficial for you)

Thank you for your time.

We know we can count on you to join the call - so we’ll start processing your Gift Card right away. Please enter your contact details accurately below, to enable reward fulfillment. We'll reach out shortly via email and phone to re-confirm these details - so that you can rest assured that you'll get your reward within 1 business day.

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If you need help or have any queries, call Insight Lab on Direct Phone: +1 (408) 826-8358 or email rewards@insightlab.co

© 2024 By Insight Lab research.

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